… Talking about fragrances, one should definitely take emotions into consideration… Hello everyone! Hello Dmitriy! Hello parfumburo! Hello Ukraine! I wish you all the best for future. I hope that one day I will have the pleasure to visit Ukraine. I’d like to give you an example of work for Laboratorio Olfattivo. I think you’ve seen the picture of Roberto showing the image of a hippie king, this sketch inspired for creating the fragrance; it was the part of requirements for creating Patchouliful fragrance. The story with Private Label of Jovoy is totally different. There was planned an oriental, very charismatic fragrance, woody, very powerful. … It is always necessary to fit into the “brand universe”. I had to translate words, images, flowers, materials – anything that can inspire you. And then I interpret them with the help of ingredients. It is necessary to know chemistry well, because it is important to be good at all unpredictable chemical reactions. …… However, if you think of chemistry and molecules only there won’t be any alchemy or magic. If you think just of putting the molecules together you will fail. It is necessary to convey emotions to people. I am sure that a perfumer has to combine these two features. …. New fragrances are released every two-three months. I think people are looking for something new, interesting, something they have never tried. …. Or they want to choose something that suits them personally. … We are careful with the content of a bottle; we can find a certain compromise. … Everyone can start something. Will it last for years and years after the launch of a new fragrance? … People understand everything, their verdict will be impartial. … …. People are curious about what is inside a bottle. Of course, the whole combination – packaging, bottle – influences the choice. But, first of all, and I hope I am not mistaken, it is the fragrance that matters. If a buyer says “Wow! I want it!” – it is exactly what you were striving for.