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Secrets of temptation in the Paris boutique Jovoy Paris

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Many of us have dreamt to own the fragrance that would have the magic power of attraction, and perfumers in their turn, have always wanted to create this fragrant absolute. “Probably, if this fragrance existed, we would have to create the antidote for it”, — shared his opinion Francois Henin, the owner of a multi-branded store of niche perfumes Jovoy Pairs at the master-class in Paris. Thanks to parfum büro 18 July the participants of the program STUDIO PARISIEN DES ARTS ET DE LA MODE had a unique possibility to get acquainted with Francois and listen to the enchanting speech on the topic of a sexual power of perfumery ingredients and their variable story. Thus, have you ever known that the smell of patchouli that was associated with luxury at the beginning of XIX century because of the fashion for cashmere scarves brought in the leaves of Indian plants till the end of the century gained a bad glory? And the ingredients of the animal origin – musk, amber, civet – that were so much loved by Josephine, the wife of Napoleon, later came to the courtesans and were substituted by the more noble flowery ingredients such as lavender, violet or tuberose? A single secret ingredient does not exist! The main thing is to remember – while selecting the fragrance one should always listen to own tastes only. As well one should definitely use some tricks. For example, applying perfumes use the secrets of cabaret dancers: put them to the places meant for kissing like wrists, neck and curves of hands and legs.



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